Get closer to reality with Sony BRAVIA OLED
With over 8 million self-illuminating, individually controlled OLED pixels, you’ll see real black, incredible contrast, and lifelike color. It’s an enthralling experience like no other.
- 55″ NOW $2299 (reg $2800)
- 65″ NOW $2999 (reg $3800)
- 77″ NOW $7999 (reg $10000)
X900F| LED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV
More power, more performance, more beauty
Our 4K HDR Processor X1™ Extreme includes powerful real-time image processing for ultra detailed pictures. Images are upscaled closer to true 4K HDR quality.
- 49″ NOW $999 (reg $1100)
- 55″ NOW $1199 (reg $1300)
- 65″ NOW $1599 (reg $1800)
- 75″ NOW $2799 (reg $3500)
- 85″ NOW $4499 (reg $5300)
X850F| LED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV
One chip, incredibly real
With Object-based HDR remaster and Super Bit Mapping 4K HDR technology, our 4K HDR Processor X1™ reproduces enhanced depth, textures and natural colors. You’ll see pure colors at higher brightness levels for exceptionally realistic pictures.
- 65″ NOW $1199 (reg $1400)
- 75″ NOW $1999 (reg $2300)
- 85″ NOW $3499 (reg $4000)
X800E | LED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Android TV™)
Rediscover every detail in 4K
4K X-Reality PRO picture processing upscales every pixel for remarkable clarity. Pixels across multiple frames are analyzed and images sharpened and refined in real time. See the detail appear in buildings and trees.
- 43″ NOW $649 (reg $700)
- 49″ NOW $749 (reg $800)
- 55″ NOW $899 (reg $900)
- 60″ NOW $999 (reg $1300)
- 70″ NOW $1399 (reg $1900)
X750F | LED | 4K ULTRA HD | SMART TV (ANDROID TV™)
Discover 4K on a Budget
Discover new worlds of entertainment in gloriously detailed 4K HD
- 55″ NOW $749 (reg $800)
- 65″ NOW $1099 (reg $1200)